Interview
The portraits are published on your Instagram account and the first person who "likes" them becomes the owner of that day's portrait. What's behind this mechanism?
CESARE PIETROIUSTI INTERVIEWS MILTOS MANETAS
The portrait does not go to the first person who "likes" it, but to the first person who states explicitly: "I want this painting". If there is a gift involved, I am also the one receiving it because,
if no one wanted the painting, the project wouldn’t exist, and I would probably have stopped painting Assange. Looking back at the reasons that led me to begin this project, I think that I was initially trying to establish some form of "relationship" with Assange. In a way, this relationship became apparent when I saw that so many people were excited to receive his portraits: somehow, I felt that he was becoming part of my "struggle" as an artist, and I was becoming part of his struggle, even though they are very different.
On the subject of social media, I would say that, ever since they have become part of our lives, they are my studio – everything I do passes through them. There was no desire to criticise the art market; rather, I felt the need, practical but also psychological, for someone to acquire these portraits immediately, just as soon as they were finished. Receiving money wasn’t important, nor was I interested in the buyer's profile. I had to feel like I was giving them to someone. And that was how I came to the idea of the free offer.